As we all know, elections aren’t local anymore, and the advent of social media and its incredible impact on political campaigns proved itself in 2010; its importance in the 2012 elections cannot be understated.

Potential outreach to online viewership is only as good as your following and building a significant following over a short campaign season is nearly impossible. Utilizing social media mavens like The Twisters (who have over 80,000 followers combined) makes not just good campaign strategy sense but good dollar sense as well.

Social Media Isn’t Just for the Young

Recent research by Pingdom shows that the average age of the U.S. social media user is just under 37:

While only 2% of social media users (of the sites in this research) are 65 or older, the majority of users for several sites are older than you might expect:

• 55% of Twitter users are 35 or older
• 63% of Pinterest users are 35 or older
• 65% of Facebook users are 35 or older
• 79% of LinkedIn users are 35 or older

So when we hear from candidates that they’re base “isn’t Internet savvy” we have to question that statement, especially given that there are 955 million users on Facebook and over 500 million users on Twitter.

If getting the word out is proving daunting, think about the impact 88,000 instant followers can have on your message. We have Twitter Promotions packages that are designed to take you from Anonymity to Twitteratti. Why? Because The Twisters believe in the conservative movement and we know that the next 60+ days are crucial to your election. And we want you to win!